So You Say You?re a Relationship Banker

• Jun 19, 2019
• By Michael Miller

Bankers want to be known for developing relationships, but are they doing enough? Are they providing the right tools and products that would best fit their customers? needs? Knowing that these needs are specific is key, especially when it comes to a bank?s business customers.   Without the right products or tools, it is difficult for relationship bankers to truly do their job. Without real, focused solutions to customers? problems, these bankers are commoditized.   Where should they start? Bankers must build a product mix that addresses the specific needs of their service area. To ensure they know what their customers need, the first step bankers must take is to simply look at their demographics. It seems basic, but banks must first know who they s...

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