3 Strategies to Help Banks Connect With Their Customers in the Digital Age

• Apr 23, 2019
• By Katie Jameson

Whether it?s purchasing a product or paying for a service from a business, all consumer decisions contain an emotional question: ?Can I trust you??   This is especially true when it comes to retail banks. Money is a sensitive and stressful subject that underpins many aspects of people?s personal and professional lives. Customers entrust banks to securely store their money and provide useful advice regarding their personal financial situation.   However, since the 2008 global economic crash, the relationship between banks and the general public has been strained. Public confidence in financial institutions has diminished and gaining the trust of customers has become a far more difficult proposition.   As the digital age continues apace, the need for banks to...

---