The Customer Experience is the Key to Surviving (and Thriving) in Challenging Economic Times

As if the pandemic didn?t throw enough challenges at financial institutions, we now face uncertain economic headwinds that are creating issues for banks. Spending is slowing and demand for revenue-generating products, such as mortgages, is dwindling. Banks are suddenly tasked to convert a higher percentage of opportunities from a shrinking pool. Surviving difficult economic times means closely aligning to customers and helping them prevail through inflation, uncertainty and their financial pressures. While banks can try to remain competitive with lower rates for loans, mortgages and credit cards, and by offering h...

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